The Journal
Ideas for your social gaming room
Guides, real cases and numbers for venue owners: what the format is, what it costs, how it pays back, and how to launch.
Escape Room ROI: Revenue per Square Foot, and How to Maximize It
How escape and social gaming attractions earn: revenue per square foot, occupancy, pricing, and practical ways to add income from the same footprint.
Automated Escape Rooms: How They Run With No Game Master
How voice-acted, self-guiding attractions run with almost no staff: how automation works, what it saves, and why it matters for a…
Turnkey vs DIY Escape Room: Which Is Right for Your Venue?
Build from scratch or buy a ready-made attraction? A side-by-side of turnkey vs DIY escape rooms on cost, time, risk, support and…
Adding an Escape Attraction to a Family Entertainment Center
What really happens when you add a compact, voice-acted attraction to an FEC: throughput, space, staffing and the lessons from a…
What Is a Social Gaming Room?
A social gaming room is a space built around interactive, story-driven attractions small groups play together. What it is, who it…
How to Choose an Escape Room Supplier
What to look for when buying a turnkey escape room or social gaming attraction: support, reliability, voice-acting,…
How Much Does It Cost to Open an Escape Room?
A clear breakdown of what it costs to open an escape room or social gaming room: space, fit-out, attractions, staff and software,…
How to Open a Social Gaming Room: A Step-by-Step Guide
What a social gaming room is, why venues add one, and the practical steps to launch — space, layout, attractions, staffing and…
Escape Room Payback in 2 Months: A Real Operator Case Study
How a U.S. operator added compact, voice-acted social gaming room attractions and recovered the investment in two months. Real…