The Journal
Ideas for your social gaming room
Guides, real cases and numbers for venue owners: what the format is, what it costs, how it pays back, and how to launch.

Escape Room for Corporate Events: How a Venue Fills Its Weekdays
Weekday utilization at entertainment venues sits at 15-20% while corporate team-building budgets grow by double digits. A breakdown with cases: what the corporate buyer actually pays for, how to host a group of 25, and…

When an Escape Room Gets Stale: Refresh or Replace It
An escape room has a working life of about four years. How to tell it has stopped bringing guests back, what ages first, and what…

Escape Rooms in Bars: Pairing Games with Drinks
The “bar plus games” format is growing faster than the entire entertainment industry. A live case from Montreal: a chest played…

Escape Room in a Mall: How to Get In and What It Costs
Malls are hunting for entertainment tenants: occupancy is climbing on the back of experiential anchors. Three entry formats for…

Portable Escape Room: What It Is and Where It Fits
A portable escape room is a full, voice-acted story built into a chest: an hour of play on a small footprint that you can move.…

Automated Escape Rooms: How They Run With No Game Master
How voice-acted, self-guiding attractions run with almost no staff: how automation works, what it saves, and why it matters for a…

What Is a Social Gaming Room?
A social gaming room is a space built around interactive, story-driven attractions small groups play together. What it is, who it…
