The Journal
Ideas for your social gaming room
Guides, real cases and numbers for venue owners: what the format is, what it costs, how it pays back, and how to launch.
Featured
Why escape rooms fail: three reasons
The escape room market is stable — individual venues close for three recurring reasons: weak sales, a neglected guest base, and outdated rooms. A breakdown and a checklist before you start.
6 Ways to Make Venue Guests Remember You – Without Discounts
Six proven ways venues turn visits into repeat bookings and word of mouth – keepsakes, shares, surprises, partnerships, previews…
Escape Room ROI: Revenue per Square Foot, and How to Maximize It
How escape and social gaming attractions earn: revenue per square foot, occupancy, pricing, and practical ways to add income from…
How Much Does It Cost to Open an Escape Room?
A clear breakdown of what it costs to open an escape room or social gaming room: space, fit-out, attractions, staff and software,…