It is a park with an area of 2000 square meters and more than 30 different attractions, which also has:

• Soft playing area for children with entertainment at several levels of the park;
  
• VR games and kinetic room with kid's games;
  
• 5 banquet rooms in different topics where children celebrate their birthdays;
  
• A cafe with a seat for up to 150 people at a time.

We required two people, one screwdriver and one hexagon, for the assembly. The assembly took 33 minutes.

The arcade quest game consists of 7 towers, which allow you to quickly and conveniently transport it in a car. Simple disassembly of the Castle of Memories provides quick access to electronics, if necessary. Each room in the tower contains a removable capsule, making it possible to replace only a capsule if a breakdown occurs, not the entire tower.

The first team was the park staff to familiarize themselves with the new product and the subsequent sale of the game at the park ticket office.

There are windows in the banquet room through which passing visitors can see the puzzle game.
Demo-mode of games is provided for just such cases to attract attention past the passing visitors. We turned it on, and it coped with its task perfectly. The Castle of Memories did not leave anyone indifferent, even simply by its appearance.

To attract players to the game, the family entertainment center involved several sales channels:
1. Social network. They published posts and stories;
2. Channel in Telegram App. They publish daily news and the events of the park;
3. Sales Department - Banquet room Managers offered a park services package with a quest game;
4. At the park ticket office, when buying tickets, visitors are informed about a new entertainment product - a portable escape game;
5. Loudspeaker. It is located in the park and announced an affordable time for the next game.

We watched the players for seven days, 4-6 teams per day. In one team, there were from 3 to 6 people.

We initially decided to position the game as a joint pastime for parents and children.
But in practice, it turned out that when parents come to a family entertainment center, they leave their children in the play area and settle down either in a cafe or a banquet room.
They want a break from the kids and to socialize with their friends. So they request that you please take their child for a couple of hours and give them some time for themself.

Thus, among those who wanted to play were only children. The main age of the players was 6-10 years old.
Teams for the game were not always formed from a group of children who knew each other. There were also teams - where players could get to know each other for the first time on a quest game.
And we noticed that among the national teams, the players fought for the right to be the first to find a clue or a solution to the puzzle. There were disputes.
Also, most of the puzzles were challenging for them.

Then it was decided to attract an animator who would accompany every game playfully—led the team when the children had difficulty solving a particular puzzle. And then, the players' involvement increased, the dispute disappeared, and a team game turned out. Children were involved with pleasure in this fabulous world of Castle miniatures, looked at the details, and moved along the storyline as a team.

If the audience of your entertainment business is family teams where parents will play with their children, then the Castle is perfect without involving an animator in the gameplay.

But if your visitors only have children under 12, then the Castle should be sold only with the involvement of an animator. Since on their own, children will not be able to solve all the puzzles and complete the game.

So that the game administrator (aka the animator) can quickly and easily verify the availability of all game details after the game is completed, we have prepared special boxes with cells and photo markings of what should be where.

The testing results showed that all the game details were not lost or broken during the week. Furthermore, everything in the game itself is intact too. And this is not surprising; inside each figure and game part, there is a metal rod, which is extremely difficult to break when bent or dropped.
The portable escape game withstands such harsh stresses as children's hyperactivity.

The advertising that the entertainment center made could have been more effective. They counted on the fact that they would show the Castle of Memories and write a quest, and people would go. But their primary target audience is mothers who want to take a break from their children. Most do not know a quest game and have never played computer games. And the very word "quest" does not paint any picture in their heads.
When they saw the advertisement, they assumed their children would play in a big dollhouse—but not knowing that for their children, it would be a game that develops them intellectually, that there would be a Dragon that tells the storyline like in a fairy tale. And that the children will be passionate about the game for an hour and will not bother them, and also develop soft skills in a game format, acting in a team with other kids, and the ability to negotiate.

You can see the video that they used in their advertisement.

Verified by the ProducED Studio team